The split incentive problem, limited capital for large investments, limited staff time and concern about business disruptions make energy conservation a tough sell to small businesses. Low-cost behavior change approaches overcome some of the monetary hurdles, but face other challenges. Seventhwave recently teamed up with ILLUME Advising to study the human and technical potential of behavior change among businesses with less than 100 employees across Minnesota. Discuss study results during a live webinar on July 26—register today.