Midwest Energy Survey: tracking household perceptions and actions
Wednesday, June 27, 2012 · available on-demand
Hear what residential customers in Wisconsin, the Midwest, and the nation had to say about energy topics! Join Ingo Bensch for a webinar on the Energy Center of Wisconsin's latest research on consumer perceptions and actions concerning their energy use at home.
Ingo shares insights from the 2011 Midwest Energy Survey on these five topics:
Turning off the energy spigot—what do households say they are doing to reduce home energy usage?
"It's the economy, stupid" (or is it?)—the role economic concerns are having on household practices
Relationships still matter for energy education—where do the utilities fit in?
Choice mentality—do people's sense of how they make choices affect their energy practices?
Tracking perception change about the climate—are people changing?
Ingo has 20 years of experience in program evaluation and market and behavioral research. He led an evaluation of a gamification-based sustainability program in Wisconsin, a study of high energy-using households in Minnesota, and a behavior-focused professional group in Madison. He uses in-depth interviewing techniques to unravel the strands motivating energy related actions and quantitative surveys to explore solutions to energy challenges on a larger scale. His impact studies on game-based sustainability efforts in workplaces and communities are breaking new ground in evaluating the impact of behavioral efforts by combining insights from player scores, interviews and a billing analysis.
Ingo has a Bachelor's degree in Economics and Science-Technology Studies from Stanford University and a Master's degree in Public Affairs from Indiana University.