Small commercial customer energy efficiency barriers and opportunities: a qualitative exploration of implementation barriers (executive summary)

Published: 2011

Small business customers comprise a market sector that is notoriously difficult to reach for energy-efficiency programs. Commonly accepted barriers for greater participation include small business customers' limited time, inadequate knowledge of energy efficiency and restricted capital resources with which to act upon cost-effective energy efficiency improvements.

The Energy Center investigated whether there is something more behind these assumptions that could aid cost-effective program design.

Report number: 
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