You’ve got an educational event to market. It's focused on a technical topic that’s not in your wheelhouse. Everyone on the team is counting on you to meet budget goals and fill the seats. After all, no attendees means no energy savings. Where do you start? How do you energize a technical message to cut through the noise and inspire someone to register? I’ve broken down what I consider to be the three bare bones essentials of an effective event marketing campaign in the energy efficiency world.